Applicants guide. Toyota Startup Accelerator - 2nd Edition

Closure of application period:

September 14, 2021 at 23:59 p.m. CEST


On the way to becoming a mobility company for all and as part of Toyota’s Environmental
Challenge 2050, Toyota has teamed up with ISDI Accelerator and created the Toyota Startup
Accelerator—recognizing startups with breakthrough solutions in the area of mobility and
sustainable development.

We are looking for innovative solutions that work in the fields of Mobility for All, Carbon
Neutrality, Circular Economy of Plastics and Life Cycle Footprint Ecosystem.

Please go to the official website ( and consult the
Frequently Asked Questions (FAQs) for more information about the program. You can submit
your application to the program at the following URL:

The deadline for submitting your application is September 14, 2021 at 23:59 p.m. CEST


The ten finalist startups will be entitled to the following package of services and perks:

  • Online Bootcamp: : during 5 days we will give to all the startups the same baseline starting point in an online bootcamp where they will learn from Toyota, expert speakers &
      • Objective: Balance the knowledge level of the startups in different key areas and therefore maximize the outcome of the mentoring program that follows.
      • Welcome: Welcoming the 10 startups to the Toyota Accelerator & Program
      • Training content: Classes and workshops with top experts in key areas such as:
        Marketing and Sales, Product & UX, Finance and Funding, KPIs & metrics, Agile
        & Tools, Internationalization, Talent & Hiring, etc.
      •  Networking: A networking session will be organized, so startups, Toyota and
        ISDI can meet in an informal way to foster the relationship. This online event is
        designed to help startups gather more knowledge in business areas, with a
        practical format and featuring speakers from leading organizations, including
        ISDI and Toyota.
  • Access to the online Acceleration Program: Up to five finalists will be awarded the
    Toyota Startup Accelerator. Winning the award entails a fast track to an Acceleration
    Program powered by the award-winning ISDI Accelerator. The Acceleration Program
    will include the following perks:
    • Financing: each startup that enters the Toyota Startup Accelerator will receive
      funding as well as many other perks which are written below.
    • Business mentors: Each participating team receives up to six months of individual
      sessions with a high-level mentor custom-matched with the startup. Mentoring follows a personalized methodology and addresses current needs the startup is
    • Toyota guides: Toyota executives working as a bridge between the project and
      Toyota. Matched with each startup, the Corporate Guides will have a session
      with the startup every 2 or 3 weeks considering their availability.
    • Specialized mentors: Startups can also learn from successful and veteran
      entrepreneurs, experienced investors and C-Level executives from big
      corporations/organisations such as Google, AirBnB and NASA. All of them have
      extensive experience working with startups.
    • “Perks” program: Participants have access to significant discounts from
      technological, marketing, legal and talent services, among others, provided by
      renowned companies such as Amazon web services, Braintree, Marketo,
      Sendgrid, and more.
    • Demo Day: At the end of the acceleration program, the finalists will present in
      front of Toyota executives, private investors, and other executives of large
      corporations and/or media.
        • Welcome: TME + ISDI welcome the startups, private investors and
          (potentially) media.
        •  Demo Day contents: The startups pitch in front of the audience, and
          have (potentially) private meetings with TME and private investors to
          discuss their growth and potential investment. TME could consider coinvestment with other private investors.
        • Networking: A networking event will be organized, so startups, Toyota,
          ISDI, private investors and media can informally meet in a relaxed

Eligibility Criteria

The Toyota Startup Awards powered by ISDI accepts applications from startups. A startup is
considered as such if it meets the criteria of small and medium enterprises of the European
Commission Recommendation, 2003/361/EC. Only startups that meet the following
requirements are eligible for the acceleration program:

    • The startup must be legally established, or will be legally established before the start of
      the Acceleration Program
    • The startup has at least one CEO or business manager and a CTO or technical manager
    • At least one full-time founder is dedicated to the project
    • The startup has at least one MVP (Minimum Viable Product) fully developed
    • The startup is incorporated or with major offices in any of the 27 European Member
      states, the Horizon 2020 Associated Countries and United Kingdom
    • The startup has TRL (Technology Readiness Level),of 6 or more, preferably with
      sustainable competitive advantages, although this is not a requirement. More info
    • The startup has a strong component of innovation, where innovation is understood in the broadest sense (product, process, business plan, and more).
    • Founder(s) must have high-level English language skills, as the competition will take
      place in English
    • The startup is aligned with Toyota’s values and should respect EU legal regulations (e.g.
      GDPR etc.)


We are looking for innovative solutions that work in the fields of Mobility for All,
Carbon Neutrality, Circular Economy of Plastics and Life Cycle Footprint Ecosystem.
Priority will be given to the following verticals, but all innovative ideas are welcome:

  • Mobility for All: To ensure nobody is left behind we are developing inclusive solutions
    to provide any means of moving to anyone, anywhere, we are calling for Start-ups with
    innovative micro mobility assistance solutions that improve the lives of less abled people
    P. 7 of 12
  • Carbon neutral: To go Beyond Zero we need solutions to reverse the CO2 gap and reach
    Carbon Neutral society. To achieve this, carbon capture & re-use is required, that’s why
    we are calling for start-ups innovating in the area of carbon capture, utilisation
    (chemicals, fuels, minerals) and storage techniques
  • Circular economy – plastics: To help solve societal concerns on plastic waste Toyota
    Motor Europe would like to promote initiatives to reduce virgin material use and increase
    circular economy solutions in order to achieve this goal we are calling for start-ups
    innovating & developing solutions to repair, reuse and recycle plastic materials &
    components for circular business models
  • Life Cycle Footprint awareness: It is essential for individuals to become more aware of
    the climate impact of products throughout the life cycle and product suppliers need more
    efficient and accurate assessment tools. In this vertical we are looking for Start-ups who
    are creating Life Cycle Assessment tools helping product suppliers deliver accurate and up to date solutions for customers to become more aware of their footprint and daily product choices.

Submission of applications

Applications must be submitted through the official website:
ion before 14 September 2021 at 23:59 pm CET. Applications submitted by other means and/or
later than the said deadline will not be considered for evaluation.

The registration form is hosted on the HUB platform
20edition and, in order to complete and submit said application, it is necessary to register on that
platform with the personal data of at least one of the team members. By sending the data through
the aforementioned form, the user is accepting the Toyota Startup Awards Privacy Policy and
the HUB Privacy Policy (

Applications will be submitted via a single online form, which includes:

    • Project proposal: divided into 4 sections:
      •  Contact and legal information
      • Project
      • Company and team
      • Business and strategic fit
    • Control questions: questions related to where and how the applicant learned about the
      Accelerator. This section also covers privacy policies.

Please, before sending the information consider that:

    •  The Evaluators will only consider the documentation included in the application form
      (and in the annexes). It is the responsibility of the applicant to include all the necessary
      information in the form.
    • Only one proposal can be submitted per applicant. If more than one proposal is identified
      per applicant, only the first proposal submitted in time order will be evaluated.
    • The data provided must be real, true and complete and must allow the evaluation of the


English is the official language for submitting applications for the Toyota Startup Accelerator
powered by ISDI. Proposals must be in English to be eligible.
English is also the only official language during the entire challenge.


To the extent needed for the participation to the competition and the evaluation phase, the StartUp grants to ISDI and Toyota, a royalty-free license, on a non-exclusive basis, without geographical or temporal limitation, and with the right to assign to third parties, to use the contents and materials provided.

Applicants will be solely responsible for claims on intellectual or industrial property rights that
may occur, obliging them to compensate ISDI and Toyota, their investee companies and / or customers of any of them for all expenses, damages and losses that may be caused by the violation of the aforementioned rights.

Applicants are expressly prohibited from using and / or exploiting, in any way and in any medium (own and / or third party), the logos, trademarks and / or distinctive signs of both ISDI and Toyota, unless prior written authorization is obtained from the holder of the signs distinctive.


To be eligible for the evaluation, applications must meet:

  • They must meet all eligibility criteria.
  • They must be submitted through the official platform
  • They must be submitted before the stated deadline of 14th of September 2021 at 23:59
    p.m. CET. Applications must be submitted before the closing time and the date of the
    contest round. Late proposals will not be evaluated.


Eligible proposals will be automatically scored by the evaluation system, obtaining up to 100
percentage points according to the following criteria: team (30% weight), business (30% weight), strategic fit (40% weight).

The evaluation system will establish a threshold and all applications that reach the minimum
threshold score or higher will move on to the external evaluation.

Evaluation Process

After pre-scoring, all applications will be evaluated and qualified by a jury, consisting of experts
from ISDI Accelerator and Toyota Motor Europe. The jury will evaluate applications using the
given criteria: team, business and strategic fit


Applicants will receive a notification, indicating whether they have been selected or not. The
decisions of the jury, composed of experts of recognized prestige, will be final and not appealable


The Joint Data Controllers are:

– Internetsia, SL (ISDI), with address at C / Viriato 20 – Bajo; 28010 of Madrid (Spain).
– Toyota Motor Europe (TME) with address Bourgetlaan 60, 1000 Brussels, (Belgium).

The applicants are informed and agree that the personal data provided is processed in order to
manage the previous evaluation and, where appropriate, the professional relationship arising
from the provision of the acceleration services.

The rights provided in the current privacy legislation are recognized, which may be exercised by sending a communication to the previous addresses.

For more information, visit our Privacy Policy at [URL to the Joint Data Controller Privacy

Non-competition. Interest Conflict: If, during the term of the Toyota Startup Accelerator, the
Start-Up is to receive acceleration services similar to those under the scope of the Toyota Startup
Awards, the Start-Up shall inform ISDI prior to the provision of such services. Likewise, the
Start-Up shall inform ISDI of any interest conflict that, according to the Guidelines herein
attached as Annex I, may exist or arise during the term of the Toyota Startup Accelerator.


A conflict of interest generally refers to a situation where the impartiality and objectivity of a
decision, opinion or recommendation of a person involved in the assessment/service/decision
process is or might be perceived as being compromised by a personal interest held or entrusted to a given individual.

Relevant personal interest may be of a financial or non-financial nature and it may concern a
personal or family relationship or Start-Up affiliations and other relevant outside activities.

The concept of conflict of interest should be understood widely and covers economic interest,
political or national affinity, family or emotional ties, any other shared interest and any other
situation that affects or may affect impartiality. In particular it should be understood as:

    • family and personal relationships.
    • personal ties binding the receiver of the Services (or its employee, shareholder, member
      of the managing and supervising bodies, member of the board, manager, subcontractor
      etc.) with the person involved (conflict of interest also persists after cessation of the
      above-mentioned relationship);
    • any ownership relations (such as ownership of shares, joint venture, holding, joint
      participation, silent partner) between the receiver of the Services and the person
    • the existence of material, especially financial, relationships (such as the receipt by a
      person involved from the receiver of the Services of any benefits – significant gifts,
      donations, future employment or contract etc.);
    • employment or collaboration relationship or existing civil contract between person
      involved and the receiver of the Services.
    • remaining in a legal or factual relationship that may give rise to justified doubts as to the impartiality of the service provider;

At entity level, conflict of interest is basically related to the ownership of shares, financial links
and economic connections (such as, for example, exclusive license or sale agreements, as far as
they concern products or solutions covered by the services).

The reasons set forth above may result in a conflict of interest if they occur at the time of action or have occurred in the past (within 2 years before the action commencement) or are likely to occur in the future- if they influence the decision-making process in this matter. Time limits do not apply to the family and personal relationships.

The following situations will automatically be considered as a conflict of interest:

    • It is a director, trustee or partner or is in any way involved in the management of the receiver of the Services (or linked third party or other third party involved in the action);
    • It is employed or contracted by the receiver of the Services (or linked third parties, named subcontractors or other third parties involved in the action);
    • It has close family ties or other close personal relationship with the receiver of the
    • It has (or has had during the last two years) a scientific collaboration with the receiver of the Services;
    • It has (or has had) a relationship of scientific rivalry or Start-Up hostility with the receiver of the Services;

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